Variant A draws the fewest objections, but the deliverable is misunderstood.
Not market validation. Not observed behavior. A structured synthetic read of where relevant personas may prefer, reject, misunderstand or disagree.
DecisionRewrite A’s deliverable line, then test A vs C with real traffic.
Executive summary
- Variant A (€49 one-off) had the lowest average objection score in this SAMPLE run.
- Variant B triggered strong price resistance across budget-sensitive personas.
- Variant C split the panel: subscription fatigue versus low entry price.
Top-level read
Lowest friction: A. Highest disagreement: C. Most confusing: A’s deliverable wording.
Recommended next move
Clarify A as “a written report with 10 prioritized fixes”, then run SKPTST on A vs C.
Next step
Move the strongest variant into a live SKPTST behavior test.
Confidence: Low — Synthetic panel. Directional read of objections, not a forecast of demand.