SKPSIS
Market Intelligence ReportSAMPLEReady
Sample report with illustrative demo values. Not a real study, customer or market claim.
Download PDFOpen StoryOpen DeckAppendix

Market Intelligence Report

MEMO
To
SAMPLE / EXEMPLU
From
SKP analysis desk
Re
SAMPLE subject: an invoicing add-on for freelance studios
Date
28/09/2026

Demand looks real, but the price point is contested by free alternatives.

DecisionProceed to a narrow price and message test before building.

Executive summary

  • The problem is discussed repeatedly in sample community threads, mostly as a time cost.
  • Three alternative categories already cover part of the job, including spreadsheet templates.
  • Paid tools in the sample set cluster around a lower monthly price than planned.
  • Red-team view: the wedge is workflow speed, not features.

Research scope

Sample scope: EU freelance studios of 2–10 people, invoicing and time tracking workflows, public reviews, community threads and pricing pages.

Cheapest next test

Run two SKPTIK variants (€19 vs €39, “get paid faster” vs “invoice in 30 seconds”), then a small SKPTST landing test.

Next step

Pressure-test price and message with SKPTIK.

Confidence: Medium — Directional. Public signals were sampled, not exhaustively counted.

The SKP suite
Adversarial research

Research designed to disagree with you.

This report
Synthetic decision panel

Where ideas meet resistance.

Logical next step →Explore SKPTIK
Observe real behavior

Test behavior, not opinions.

Explore SKPTST