MEMO
Variant A converted visitors to signups about twice as often in this sample.
DecisionKeep A’s message; fix checkout friction before scaling.
Executive summary
- A’s concrete time promise outperformed B at every funnel step (SAMPLE data).
- The biggest drop-off for both is signup → checkout.
- Payment counts are too small to support a pricing conclusion.
Signals statement
We observed behavior, not opinions: clicks, signups, checkout starts and payment attempts from real visitors.
Behavioral read
Visitors respond to a concrete, time-bound promise. Interest collapses when price appears.
Next decision
Whether to show price earlier and remove forced signup.
Next step
Re-run SKPSIS on pricing before scaling spend.
Confidence: Medium — Small real-traffic sample. Directional signal, not definitive validation.
