SKPSIS
Live Experiment Results ReportSAMPLEReady
Sample report with illustrative demo values. Not a real study, customer or market claim.
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Live Experiment Results Report

Executive summary

A’s concrete time promise outperformed B at every funnel step (SAMPLE data).

The biggest drop-off for both is signup → checkout.

Payment counts are too small to support a pricing conclusion.

01 / 07

Signals statement

We observed behavior, not opinions: clicks, signups, checkout starts and payment attempts from real visitors.

02 / 07

Funnel summary

Events per variant (SAMPLE counts).

A · “Plan in 5 min”B · “Eat better”
Visit
620620
Click
186124
Signup
6231
Checkout
1911
Payment
63
03 / 07

Behavioral read

Visitors respond to a concrete, time-bound promise. Interest collapses when price appears.

04 / 07

Segment differences

SegmentSignup rate ASignup rate B
Mobile9.1%4.6%
Desktop12.4%5.9%
05 / 07

Friction points

  • Price revealed only at checkout.
  • Account creation required before preview.
06 / 07

Next decision

Whether to show price earlier and remove forced signup.

07 / 07

Recommended next experiment

A vs A+visible price, 7 days, same budget.

Next stepRe-run SKPSIS on pricing before scaling spend.
The SKP suite
Adversarial research

Research designed to disagree with you.

Logical next step →Explore SKPSIS
Synthetic decision panel

Where ideas meet resistance.

Explore SKPTIK
Observe real behavior

Test behavior, not opinions.

This report